The boom in the use of plant based products in all of its variants (flexiterianism, vegetarianism, veganism, etc), is framed in a moment of change in consumption and consumer trends, impacting the entire food value chain, from food production and processing to distribution and catering.

The consumer, is very health conscious, and has a growing interest in healthy eating, and the impact of foods quality on their diet and lifestyle.

A paradigm shift that will be increasingly profound, driven by new generations of consumers who will progressively gain prominence, and which is further accelerated by two factors: technology and collective awareness of the importance of the sustainability of the planet.

Every day, more companies understand this, and in the case of those with a consolidated market position, they are leveraging their brand value and their capacity for innovation to continue satisfying the consumer more healthily.