It is a seed extracted from the bush also called achiote. The achiote has multiple qualities and is highly demanded in the food industry for its pleasant flavor as a condiment, in addition the bixin of its seeds provides one of the shades of the purest red color, also used in the cosmetic industry for the manufacture of cream , lipsticks, sunscreens and as insect repellent. Also in the pharmaceutical industry is used to combat hypertension and prostate diseases.